About Us

Residence Life Cinema is your solution for campus entertainment, student development and communication tools, helping you maximize the use of your campus channel to:

  • Enhance on-campus living with Hollywood's top box office hits, popular TV shows and your own campus-produced programs - a great recruitment and retention tool.
  • Communicate important, timely messages to students using the time between movies as a video bulletin board a proven way to reach students.
  • Encourage student success by addressing critical issues, such as binge drinking and credit card use with "Building Student Success" videos.
  • Support developmental programming with social and cultural programming materials.

Residence Life Cinema is a corporate division of Swank Motion Pictures, Inc.® Founded in 1937, Swank Motion Pictures, Inc.® is a successful, growing business privately owned by the Swank family and led by Tim Swank, Chairman. Headquartered in St. Louis, Swank also has an office location in Paris, France. Swank is the world's largest non-theatrical distributor of motion pictures for public performance and the acknowledged leader in the field.

Swank Motion Pictures provides both public performance licensing rights and licensed movies to numerous non-theatrical markets, including U.S. colleges and universities, K-12 public schools and libraries, American civilian and military hospitals, motor coaches, Amtrak trains, correctional facilities and other markets such as parks, museums and businesses.

Major Hollywood and independent movie studios have appointed Swank as their exclusive licensing and distribution partner to offer their box-office hits for public performance in non-theatrical markets (markets outside of the theaters).


New Releases


We are very lucky to have such a great source of the newest movies and TV shows available. There's an outstanding number of people that know about us on campus thanks to our OnDemand and RHA TV, set up with a lot of help from Swank to make our amenity one of the most popular on campus! - Michigan State’s Residential Halls Association
Students say  the channel was one of the best things about living in the Residence Halls. -University of Michigan, Ann Arbor
Our video message board has turned out to be a great means to communicate with our students. We are able to post emergency utility shutdowns and more. - Northern Michigan University
Thanks for helping make our channel not only an entertainment success, but an academic one as well. - University of Pennsylvania